Modeling dynamic cooperative advertising in a decentralized channel
نویسندگان
چکیده
منابع مشابه
Stochastic cooperative advertising in a manufacturer–retailer decentralized supply channel
This work considers cooperative advertising in a manufacturer–retailer supply chain. While the manufacturer is the Stackelberg leader, the retailer is the follower. Using Sethi model it models the dynamic effect of the manufacturer and retailer’s advertising efforts on sale. It uses optimal control technique and stochastic differential game theory to obtain the players’ advertising strategies a...
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ژورنال
عنوان ژورنال: YUJOR
سال: 2018
ISSN: 0354-0243,1820-743X
DOI: 10.2298/yjor150520023e